Everyone knows how important personalized emails are. Personalization is essential to marketing practices because people want to be seen as individuals. But using correct names and correct emails is pretty common by now. Let’s learn how to send out custom presentations at scale.

The more personalized the email is, the higher the chance you’ll get a reply.

That much is clear. But how far should the personalization go? At some point, the additional effort you have to put in to personalize the email does not give a significant enough improvement in reply rates.

Which is why most sales pitches stop at personalized names and companies.

But there is a way to make your pitches even more personal, without too much manual work.

The power of Zapier and Google Docs strikes again.

Did you know that Google Slides allow for variables? You enclose the content you want to be dynamic with curly braces, like so: {{object}}

The variables even work for images!

Thanks to Zapier you can define what content should be added. And you can trigger the creation of a new Google Slides document via Google Spreadsheets!

 

Finally, you can automatically download the new presentation as a PDF and attach it to a new email draft in Gmail.

Let me simplify: you add a new lead into a Google Spreadsheet, you get a personalized email with a PERSONALIZED pitch deck ready to be sent out. Immediately.

You can send out hundreds of unique presentations and make your prospects feel special – even though you did the bare minimum!