Over 58% of the world’s population uses social media every day, with daily usage being at least above 2 hours. This stats alone is enough to attract social media marketers to find new ways to reach out to their customers and get the highest ROI possible. Therefore, social media scheduling tools have become a necessity to help marketers save time and strategies to get maximum engagement.

Social media scheduling tools are no longer shortcut buttons to queue up posts but a full-fledged media management application. It aims to help improve efficiency so that you can create great content and develop engagement with your customers in real-time.

However, different companies have different end goals; for example, some are focused on analytics while others are keen on gaining brand awareness. Whatever your case, here are 5 top social media scheduling tools to make you more productive and save time,

5 social media scheduling tools for 2022

1. Hootsuite

 

Hootsuite is by far the most popular social media scheduling tool on the market. It is appropriate for teams of all shapes and sizes, offering options ranging from basic social media scheduling tools that are reasonably priced up to enterprise-level solutions for complex businesses and large teams. 

Hootsuite offers all the scheduling options you could want, including basic auto-posting, bulk scheduling, and personalized suggestions for the optimal times to publish based on your social media metrics and performance.

Hootsuite supports scheduling for all the major social networking platforms and makes it super intuitive, allowing you to access all features from a single dashboard. You can also customize a post for one platform and tweak it a little to easily post on another, saving you a ton of time and effort. 

Hootsuite also offers strong content production capabilities and a straightforward calendar view that lets you see and modify all your social media material across accounts on one page. You can also see the analytics on how well your posts perform from one dashboard. 

Hootsuite is priced at $49/month for one user, which is slightly on the higher side, but the features and detailed analytics it provides make up for the price. You can try Hootsuite with a 30-day free trial by clicking the link.

2. Sprout Social

 

Sprout Social is another powerful tool that makes tracking your online posts a breeze. It allows you to simultaneously post on all major social media platforms eliminating the need to tweak posts for each platform. 

Sprout Social also facilitates collaboration in addition to providing market-leading scheduling tools, an interactive calendar, and an asset management library. User-level permissions provide marketing directors, authors, and everyone in between special access to participate in your publication strategy. We also found Sprout Social to have the best user experience, and anyone without any prior knowledge in social media marketing can get started. 

With the aid of Sprout Social’s patented ViralPost technology, you can pinpoint the best posting times for your audience and replace the guessing game. You also have access to detailed analytics that will help you get precise information about your social interactions. 

Sprout Social starts at $89/month (paid annually). However, there are frequent promotions and a 30-day free trial for you to check out the platform.

3. CoSchedule

If both Hootsuite and Sprout Social are a bit expensive for your taste, CoSchedule can be a perfect fit for you. Starting at just $29/month and a generous free plan, CoSchedule gives you almost all the features you would expect from a premium social media scheduling tool.

The main focus of CoSchedule is on efficiency; it allows you to integrate their app in WordPress and other CMS to create and distribute content on social media. In addition, CoSchedule offers a thorough “Top Content Report” that details social media engagement and shares. This is an excellent tool for content creators who want to identify the articles that are connecting with readers the most.

CoSchedule, in contrast to other social media scheduling systems, places a stronger emphasis on content than just social performance. Teams can automatically recycle and schedule their best-performing posts.

You also get a huge array of task workflow templates that can be customized to your own specific needs. The only feature we miss out on is the recommendation on when to post for the greatest engagements, but we hope CoSchedule this feature soon. Overall, we think CoSchedule is a great tool, especially if you are just starting out.

4. Feedly

Content scheduling can be a bit of a challenge, but finding fresh new content that is relevant to your business can be even more difficult and time-consuming. Feedly is an app that specifically addresses the issue of content curation and bundles it all into one.

Feedly’s platform automatically curates content to fill up your social media calendar. Instead of merging scrambled news or relevant pieces to publish to your audience, you can let Feedly do the heavy lifting.

However, Feedly misses out on the analytics report and some of the more premium options offered, but the $6/month pricing makes up for it and ensures the highest ROI of any of the apps present on the list. If you have difficulty merging content for your business or do not have the time to sit through and validate news to post on our social media feed, Feedly can be a great option to try.

5. MeetEdgar

Feedly is good at finding new content for your business, but what if there is no new news or information to show? Not posting regularly can be a bit of a setback as it can negatively impact your engagement.

MeetEdgar is a perfect solution for this as it repurposes evergreen content to fill scheduled time slots if you don’t add any new content to the queue. Its recommendations are very generic, but it perfectly fits any business, so the end users won’t notice the differences.

MeetEdgar can schedule posts for most social media platforms like Facebook, Instagram, and Twitter, but it misses out on some of the more advanced features each platform has to offer. The $25/month asking price is fair, and we believe it will have a decent ROI for your business.

Do I really need a social media scheduling tool?

A dedicated social media scheduling tool will simplify your life by automating your social media posts and save you both time and effort. Here is a brief summary of how social media scheduling tools can help your business.

Free up time: Social media scheduling tool will allow you to create and schedule content in a designated time rather than as disruptive one-offs throughout the day. This will ensure consistency which is a key requirement for maximizing your engagement.

Reduce the risk of mistakes: When you are rushing to meet deadlines, the number of mistakes you make increases exponentially. A great way to eliminate this is to give you enough time to proofread content before posting it live. Having a dedicated tool allows you to automate the process giving you the time to review content before it’s posted.

Ensure you post at the best time: Many scheduling tools come with preparatory technology that allows it to precisely find the best time for posting for maximum engagement.

Plan: Allow you to easily plan, review, and edit an integrated schedule of social content across platforms.

Conclusion

A social media scheduling tool will truly change the way you handle your social media post. It feels like magic when your tweet will be ready for review without having to think about what to write painstakingly. You can create a content plan months ahead and continuously keep your customer engaged with social media posts. We highly recommend giving any of these tools a try, and with the free 30-day trial included with all these tools, you can decide for yourself which fits your needs the most. Let us know which one is your favorite, and subscribe to our newsletter for more productivity tips like this.